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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Handel"
~subject:"Virtual reality"
~subject:"Werbung"
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Search: subject_exact:"PC-game"
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Online-Handel
Virtual reality
Werbung
Computerspiel
12
Video game
12
Consumer behaviour
5
Game theory
5
Konsumentenverhalten
5
Spieltheorie
5
Social Web
4
Social web
4
Advertising
3
Advertising effects
3
Experiment
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Brand image
2
Brand management
2
Cognition
2
Kognition
2
Markenführung
2
Markenimage
2
Motivation
2
Online retailing
2
Satisfaction
2
Social relations
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Soziale Beziehungen
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Virtuelle Realität
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Addiction
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Advanced technology
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Advergames
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Advertising management
1
Arbeitszufriedenheit
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Brand prominence
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Branding
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Cognitive absorption
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Barnes, Stuart
1
Drennan, Judy
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Feldberg, Frans
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Guo, Yue
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Hernandez, Monica D.
1
Hooff, Bart van den
1
Kožuh, Ines
1
Meents, Selmar
1
Merikivi, Jani
1
Minor, Michael
1
Pavlič, Jani
1
Pillai, Sreejesh S.
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Shukla, Paurav
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Tomažič, Tina
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
6
Electronic commerce research
5
Journal of marketing communications
5
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management information systems : mis quarterly
4
Psychology & marketing
4
Cutting edge international research
3
Journal of promotion management : innovations in planning and applied research
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Virtual worlds and e-commerce : technologies and applications for building customer relationships
3
Application of gaming in new media marketing
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
CESifo working papers
2
Data documentation / DIW
2
Electronic markets : the international journal on networked business
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
Information systems research : ISR
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production economics
2
International journal of retail & distribution management
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of current issues and research in advertising : JCIRA
2
Journal of management information systems : JMIS
2
Journal of marketing management : MM
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kyklos : international review for social sciences
2
Production and manufacturing system management : coordination approaches and multi-site planning
2
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ECONIS (ZBW)
6
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1
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
2
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
3
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
4
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
5
Satisfaction with virtual worlds : an integrated model of experiential value
Verhagen, Tibert
;
Feldberg, Frans
;
Hooff, Bart van den
; …
- In:
Information & management : the internat. journal of …
48
(
2011
)
6
,
pp. 201-207
Persistent link: https://www.econbiz.de/10009273949
Saved in:
6
Purchase behavior in virtual worlds : an empirical investigation in Second Life
Guo, Yue
;
Barnes, Stuart
- In:
Information & management : the internat. journal of …
48
(
2011
)
7
,
pp. 303-312
Persistent link: https://www.econbiz.de/10009389597
Saved in:
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