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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ameri, Mina"
~person:"Chae, Inyoung"
~person:"Fan, Shaokun"
~person:"Kuksov, Dmitri"
~person:"Wang, Kangkang"
~subject:"Markenimage"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Mundpropaganda"
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Markenimage
Online-Handel
Viral marketing
5
Virales Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
4
Social web
4
Brand image
2
Internet marketing
2
Online-Marketing
2
social media
2
word of mouth
2
Advertising effects
1
Community engagement
1
Customer tenure
1
Game theory
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Online brand community
1
Online product review
1
Online retailing
1
Product differentiation
1
Produktdifferenzierung
1
Saatgut
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Seed
1
Social network
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Soziales Netzwerk
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Spieltheorie
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Spillover effect
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Spillover-Effekt
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Werbewirkung
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Word of mouth
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advertising
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consumer uncertainty
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econometrics
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expert recommendations
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game theory
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Ameri, Mina
Chae, Inyoung
Fan, Shaokun
Kuksov, Dmitri
Wang, Kangkang
Cao, Huanhuan
2
Li, Xiaolin
2
Mai, Feng
2
Proserpio, Davide
2
Wu, Chaojiang
2
Agarwal, Ritu
1
Akrout, Houcine
1
Bell, David R.
1
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1
Brusch, Ines
1
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1
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1
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1
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1
Dover, Yaniv
1
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Eryarsoy, Enes
1
Fang, Limin
1
Filieri, Raffaele
1
Fresneda, Jorge E.
1
Gao, Guodong
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Gefen, David
1
Geng, Xianjun
1
Gopinath, Shyam
1
Hernández Ortega, Blanca
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Horng, Shwu-Min
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Hu, Xin
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Huang, Yunhui
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Jeon, Seongmin
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Karaman, Hülya
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Kim, Yong Jin
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Krishnamurthi, Lakshman
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Lambrecht, Anja
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Community engagement and online word of mouth : an empirical investigation
Wu, Ji
;
Fan, Shaokun
;
Zhao, J. Leon
- In:
Information & management : the internat. journal of …
55
(
2018
)
2
,
pp. 258-270
Persistent link: https://www.econbiz.de/10011813613
Saved in:
2
Advertising and consumers' communications
Kuksov, Dmitri
;
Shachar, Ron
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10009736689
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