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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ameri, Mina"
~person:"Fan, Shaokun"
~person:"Hosanagar, Kartik"
~person:"Kuksov, Dmitri"
~person:"Wang, Kangkang"
~subject:"Markenimage"
~subject:"social media"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Mundpropaganda"
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Markenimage
social media
Consumer behaviour
6
Konsumentenverhalten
6
Viral marketing
6
Virales Marketing
6
Social Web
5
Social web
5
Internet marketing
3
Online-Marketing
3
Advertising effects
2
Brand image
2
Werbewirkung
2
word of mouth
2
Advertising
1
Artificial intelligence
1
Community engagement
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Customer tenure
1
EdgeRank
1
Facebook
1
Game theory
1
Information behaviour
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Informationsverhalten
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Innovationsdiffusion
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Künstliche Intelligenz
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News Feed algorithm
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Online brand community
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Online product review
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Online retailing
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Online-Handel
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Product differentiation
1
Produktdifferenzierung
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Social network
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Soziales Netzwerk
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Spieltheorie
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Ameri, Mina
Fan, Shaokun
Hosanagar, Kartik
Kuksov, Dmitri
Wang, Kangkang
Gopinath, Shyam
3
Fossen, Beth L.
2
Schweidel, David A.
2
Akrout, Houcine
1
Bart, Yakov
1
Bartov, Eli
1
Calantone, Roger J.
1
Carson, Steve
1
Chae, Inyoung
1
Chintagunta, Pradeep K.
1
Faurel, Lucile
1
Godes, David
1
Kekre, Sunder
1
Krishnamurthi, Lakshman
1
Krishnan, Ranjani
1
Lee, Dokyun
1
Liao, Chenxi
1
Ma, Liye
1
Mohanram, Partha
1
Nagy, Gábor
1
Nair, Harikesh
1
Nguyen, Hang
1
Seiler, Stephan
1
Shachar, Ron
1
Stephen, Andrew T.
1
Sun, Baohong
1
Thomas, Jacquelyn S.
1
Venkataraman, Sriram
1
Wang, Wenbo
1
Wu, Ji
1
Yao, Dai
1
Yao, Song
1
Yazdani, Elham
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
4
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1
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
2
Community engagement and online word of mouth : an empirical investigation
Wu, Ji
;
Fan, Shaokun
;
Zhao, J. Leon
- In:
Information & management : the internat. journal of …
55
(
2018
)
2
,
pp. 258-270
Persistent link: https://www.econbiz.de/10011813613
Saved in:
3
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
4
Advertising and consumers' communications
Kuksov, Dmitri
;
Shachar, Ron
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10009736689
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