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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ameri, Mina"
~person:"Fan, Shaokun"
~person:"Kuksov, Dmitri"
~person:"Wang, Kangkang"
~person:"Yao, Dai"
~subject:"Markenimage"
~subject:"social media"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
social media
Viral marketing
5
Virales Marketing
5
Consumer behaviour
4
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4
Social Web
4
Social web
4
Brand image
2
Internet marketing
2
Online-Marketing
2
word of mouth
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Community engagement
1
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Game theory
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Innovation diffusion
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Online brand community
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Online-Handel
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Product differentiation
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Produktdifferenzierung
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Saatgut
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Seed
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Spieltheorie
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advertising
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econometrics
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Ameri, Mina
Fan, Shaokun
Kuksov, Dmitri
Wang, Kangkang
Yao, Dai
Gopinath, Shyam
3
Fossen, Beth L.
2
Schweidel, David A.
2
Akrout, Houcine
1
Bart, Yakov
1
Bartov, Eli
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1
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Mohanram, Partha
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Nair, Harikesh
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Nguyen, Hang
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Seiler, Stephan
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Shachar, Ron
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Stephen, Andrew T.
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Sun, Baohong
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Thomas, Jacquelyn S.
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Venkataraman, Sriram
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research
1
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ECONIS (ZBW)
4
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1
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
2
Community engagement and online word of mouth : an empirical investigation
Wu, Ji
;
Fan, Shaokun
;
Zhao, J. Leon
- In:
Information & management : the internat. journal of …
55
(
2018
)
2
,
pp. 258-270
Persistent link: https://www.econbiz.de/10011813613
Saved in:
3
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
4
Advertising and consumers' communications
Kuksov, Dmitri
;
Shachar, Ron
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10009736689
Saved in:
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