//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ahuvia, Aaron"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Virales Marketing
Brand
2
Brand image
2
Brand love
2
Brand management
2
Consumer behaviour
2
Emotion
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Confidence
1
Construct validity
1
Content validity
1
Love
1
Measurement
1
Messung
1
Prototypes
1
Vertrauen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ahuvia, Aaron
Chen, Qimei
3
Lu, Yaobin
3
Zhang, Hong
3
Bose, Indranil
2
Doorn, Jenny van
2
He, Yi
2
Kim, Yong Jin
2
Li, Dahui
2
Lin, Zhibin
2
Ow, Terence T.
2
Saenger, Christina
2
Thomas, Veronica L.
2
Wang, Bin
2
Wu, Ji
2
Zhao, Ling
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Akrout, Houcine
1
Ashworth, Laurence
1
Bae, T. J.
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Balaji, M. S.
1
Banerjee, Shankhadeep
1
Barnes, Stuart J.
1
Barone, Michael J.
1
Bartosiak, Marcin
1
Batra, Rajeev
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Bhagwatwar, Akshay
1
Bhattacharyya, Samadrita
1
Bilgihan, Anil
1
Biswas, Abhijit
1
Blut, Markus
1
Bockstedt, Jesse
1
Bonaretti, Dario
1
Bosukonda, Narendra
1
Breugelmans, Els
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Marketing letters : a journal of research in marketing
Consumer-brand relationships : theory and practice
1
Journal of service management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->