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~isPartOf:"Information economics and policy : IEP"
~person:"Edelman, Benjamin"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
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Edelman, Benjamin
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Information economics and policy : IEP
Working papers / Harvard Business School, Division of Research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Services marketing quarterly
4
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
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Journal of strategic marketing
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Business horizons
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Electronic commerce research and applications
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of business and economics
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International journal of internet marketing and advertising : IJIMA
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International journal of sport management and marketing : IJSMM
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Journal of creating value
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing research
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Journal of retailing
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Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
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Leitfaden Online-Marketing ; [Bd. 1]
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MIT sloan management review
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Marketing : value creation or value destruction?
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NBER working paper series
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Oxford review of economic policy
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Research paper series / Stanford Graduate School of Business
1
Schmalenbach business review : sbr
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The American economic review
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The handbook of market design
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The journal of consumer marketing
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Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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Working paper / National Bureau of Economic Research, Inc.
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Advertising disclosures : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 75-89
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