Advertising disclosures : measuring labeling alternatives in internet search engines
Year of publication: |
2012
|
---|---|
Authors: | Edelman, Benjamin ; Gilchrist, Duncan Sheppard |
Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 24.2012, 1, p. 75-89
|
Subject: | Internet | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Werbewirkung | Advertising effects | Warenkennzeichnung | Product labelling |
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