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~isPartOf:"Information economics and policy : IEP"
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Advertising
24
Werbung
24
Theorie
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Theory
12
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7
Wettbewerb
7
Market structure
5
Marktstruktur
5
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Bourreau, Marc
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Brekke, Kjell Arne
1
Carroni, Elias
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Cerqueira, Sofia
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Chiou, Lesley
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Depken, Craig A.
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Dietl, Helmut
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Information economics and policy : IEP
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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ECONIS (ZBW)
24
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1
The impact of broadband internet on public media : evidence from China
Shi, Ce Matthew
;
Li, Danhou
- In:
Information economics and policy : IEP
65
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014467385
Saved in:
2
A model of endogenous targeting in duopoly
Siemering, Christian
- In:
Information economics and policy : IEP
64
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014451134
Saved in:
3
Effects of TV airtime regulation on advertising quality and welfare
Henriques, David
- In:
Information economics and policy : IEP
55
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012655980
Saved in:
4
Freemium competition among ad-sponsored platforms
Zennyo, Yusuke
- In:
Information economics and policy : IEP
50
(
2020
)
Persistent link: https://www.econbiz.de/10012502276
Saved in:
5
Advertising and voter data in asymmetric political contests
Sharma, Priyanka
;
Wagman, Liad
- In:
Information economics and policy : IEP
52
(
2020
)
Persistent link: https://www.econbiz.de/10012502286
Saved in:
6
Internet use, competition, and geographical rescoping in Yellow Pages advertising
Chiou, Lesley
;
Kafali, E. Nilay
;
Rysman, Marc
- In:
Information economics and policy : IEP
52
(
2020
)
Persistent link: https://www.econbiz.de/10012502287
Saved in:
7
Business models for streaming platforms : content acquisition, advertising and users
Carroni, Elias
;
Paolini, Dimitri
- In:
Information economics and policy : IEP
52
(
2020
)
Persistent link: https://www.econbiz.de/10012502290
Saved in:
8
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
9
How effective are advertising bans? : on the demand for quality in two-sided media markets
Greiner, Tanja
;
Sahm, Marco
- In:
Information economics and policy : IEP
43
(
2018
),
pp. 48-60
Persistent link: https://www.econbiz.de/10012013113
Saved in:
10
Direct advertising and opt-in provisions : policy and market implications
Esteban, Lola
;
Hernández-García, José M.
- In:
Information economics and policy : IEP
39
(
2017
),
pp. 15-25
Persistent link: https://www.econbiz.de/10011821123
Saved in:
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