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~isPartOf:"Information systems research : ISR"
~isPartOf:"International business and economics research journal"
~person:"Zhao, Haichuan"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Online retailing
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Online-Handel
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Online-Marketing
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Preismanagement
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Pricing strategy
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Product quality
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Produktqualität
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Sales promotion
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Schifffahrt
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Shipping
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Verkaufsförderung
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Viral marketing
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Virales Marketing
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construal level
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coupon
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free shipping
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online consumer reviews
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perceived product quality
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perceptions of monetary savings
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temporal distance
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Zhao, Haichuan
Ba, Sulin
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Information systems research : ISR
International business and economics research journal
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Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
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