Coupons or free shipping? : effects of price promotion strategies on online review ratings
Year of publication: |
2021
|
---|---|
Authors: | Wu, Ji ; Zhao, Haichuan ; Chen, Haipeng |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 2, p. 633-652
|
Subject: | coupon | free shipping | online consumer reviews | temporal distance | construal level | perceptions of monetary savings | perceived product quality | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Produktqualität | Product quality | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion | Virales Marketing | Viral marketing | Schifffahrt | Shipping | Online-Marketing | Internet marketing |
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