//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Suchmaschine"
~subject:"Website"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Suchmaschine
Website
Werbewirkung
Internet marketing
360
Online-Marketing
360
Social Web
204
Social web
204
Consumer behaviour
201
Konsumentenverhalten
201
Advertising effects
105
Advertising
86
Werbung
86
social media
82
Viral marketing
79
Virales Marketing
79
Brand management
78
Markenführung
78
Online retailing
67
Online-Handel
67
Beziehungsmarketing
57
Relationship marketing
57
E-commerce
52
Electronic Commerce
52
Brand image
49
Markenimage
49
Internet
30
Marketing management
27
Marketingmanagement
27
Facebook
24
Search engine
23
USA
21
United States
21
social media marketing
19
advertising
18
Mobile communications
17
Mobilkommunikation
17
Brand
16
Markenartikel
16
Confidence
14
Mobile Marketing
14
more ...
less ...
Online availability
All
Undetermined
92
Free
3
Type of publication
All
Article
137
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
138
Aufsatz in Zeitschrift
138
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
138
Author
All
Ghose, Anindya
3
Rita, Paulo
3
Agarwal, Ashish
2
Animesh, Animesh
2
Assimakopoulos, Costas
2
Chen, Jianqing
2
Chung, Yoo Jin
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Hosanagar, Kartik
2
Kim, Eunice
2
Kim, Mikyoung
2
Kwon, Eun Sook
2
Moro, Sérgio
2
Moschis, George P.
2
Pant, Gautam
2
Ramos, Ricardo F.
2
Shen, Fuyuan
2
Stewart, Kristin
2
Viswanathan, Siva
2
Wei, Lewen
2
Whinston, Andrew B.
2
Abbasi, Amir Zaib
1
Abida, Fatma Choura
1
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Agarwal, Ritu
1
Aghniadi
1
Agrebi, Meriem
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Nilesh
1
Arora, Taanika
1
Ba, Sulin
1
Bae, Young Han
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
more ...
less ...
Published in...
All
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
International journal of advertising : the review of marketing communications
76
Journal of business research : JBR
66
Journal of advertising research
61
Journal of marketing communications
59
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
International journal of advertising : the quarterly review of marketing communications
39
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing research : JMR
26
Journal of promotion management : JPM
25
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
International journal of electronic commerce : IJEC
21
International journal of hospitality management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of electronic commerce research : JECR
19
Psychology & marketing
19
Electronic commerce research
17
Journal of marketing research
17
Journal of advertising : official publication of the American Academy of Advertising
16
Tourism management : research, policies, practice
16
Electronic commerce research and applications
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of marketing
15
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
CESifo working papers
14
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
European journal of marketing : EJM
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Marketing intelligence & planning
13
Quantitative marketing and economics : QME
13
International journal of electronic business
12
more ...
less ...
Source
All
ECONIS (ZBW)
138
Showing
1
-
10
of
138
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
8
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
Framing Facebook content : an analysis of how framing strategies drive Facebook engagement
Trifiro, Briana M.
;
Upadahay, Akanksa
;
Liu, Siyu
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1229-1249
Persistent link: https://www.econbiz.de/10014369763
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->