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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Social Web
577
Consumer behaviour
230
Internet marketing
230
Online-Marketing
230
Social media
117
Viral marketing
114
Virales Marketing
114
Brand management
107
Markenführung
107
Beziehungsmarketing
97
Relationship marketing
97
Social network
73
Soziales Netzwerk
73
Online retailing
70
Online-Handel
70
Brand image
64
Markenimage
64
Customer integration
50
Kundenintegration
50
E-commerce
48
Electronic Commerce
48
Digital platform
43
Digitale Plattform
43
Brand
36
Social relations
33
Soziale Beziehungen
33
Digitalisierung
32
Digitization
32
social media
32
Markenartikel
31
Advertising effects
26
Knowledge management
26
Werbewirkung
26
Wissensmanagement
26
Innovation
25
Betriebliche Wertschöpfung
24
Confidence
24
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24
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577
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Filieri, Raffaele
9
Tan, Yong
7
Flavián Blanco, Carlos
6
Krishen, Anjala S.
6
Qiu, Liangfei
6
Ghose, Anindya
5
Hinz, Oliver
5
Ko, Eunju
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Casaló, Luis V.
4
Dennis, Alan
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Kumar, Subodha
4
Ranaweera, Chatura
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Choi, Jeonghye
3
Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
3
Gu, Bin
3
Guo, Chenhui
3
Hahn, Jungpil
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Juran
3
Kim, Kyung Hoon
3
Oghazi, Pejvak
3
Phan, Tuan Q.
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
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Information systems research : ISR
Journal of business research : JBR
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
135
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
577
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1
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577
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1
Coordination in a digital platform organization
Leong, Carmen
;
Lin, Silvia
;
Tan, Felix Ter Chian
;
Yu, Jie
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 363-393
Persistent link: https://www.econbiz.de/10014530465
Saved in:
2
The influence of media capabilities on knowledge contribution in online communities
Liao, Gen-Yih
;
Huang, Tzu-Ling
;
Dennis, Alan
;
Teng, Ching-I
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 165-183
Persistent link: https://www.econbiz.de/10014530456
Saved in:
3
Extended generativity theory on digital platforms
Fürstenau, Daniel
;
Baiyere, Abayomi
;
Schewina, Kai
; …
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1686-1710
Persistent link: https://www.econbiz.de/10014487345
Saved in:
4
Digital "x" - charting a path for digital-themed research
Baiyere, Abayomi
;
Grover, Varun
;
Lyytinen, Kalle J.
; …
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 463-486
Persistent link: https://www.econbiz.de/10014323707
Saved in:
5
Seeker exemplars and quantitative ideation outcomes in crowdsourcing contests
Koh, Tat Koon
;
Cheung, Muller Y. M.
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013188328
Saved in:
6
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
7
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
8
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
9
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
10
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
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