Effect of online professional network recommendations on the likelihood of an interview : a field study
Year of publication: |
2024
|
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Authors: | Aggarwal, Rohit ; Midha, Vishal ; Sullivan, Nicholas |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 35.2024, 1, p. 104-119
|
Subject: | field study | online professional networks | OPN recommendations | perceived trustworthiness | Soziales Netzwerk | Social network | Personalisierung | Personalization | Vertrauen | Confidence | Online-Handel | Online retailing | Unternehmensnetzwerk | Business network | Social Web | Social web | Online-Marketing | Internet marketing | Feldforschung | Field research | Virales Marketing | Viral marketing | Internet | Befragung | Interview | Electronic Commerce | E-commerce |
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