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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Bapna, Ravi"
~person:"Bendle, Neil T."
~person:"Cao, Zike"
~person:"Duan, Wenjing"
~subject:"Beziehungsmarketing"
~subject:"Digital platform"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
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Beziehungsmarketing
Digital platform
Internet
Online-Handel
Social Web
Viral marketing
7
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7
Internet marketing
5
Online-Marketing
5
Social web
5
Online retailing
4
Consumer behaviour
3
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E-commerce
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Electronic Commerce
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Feldforschung
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Incentives
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online referrals
2
online reviews
2
Advertising effects
1
Bayesian modeling
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Digitale Plattform
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Film
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Film industry
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Filmwirtschaft
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Kino
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Mechanism design
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Bapna, Ravi
Bendle, Neil T.
Cao, Zike
Duan, Wenjing
Tan, Yong
5
Gopinath, Shyam
4
Zhang, Xiaoquan
4
Feng, Juan
3
Hosanagar, Kartik
3
Qiu, Liangfei
3
Schweidel, David A.
3
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Fossen, Beth L.
2
Ghose, Anindya
2
Godes, David
2
Gu, Bin
2
Gunarathne, Priyanga
2
Hong, Yili
2
Jung, Jaehwuen
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Kim, Sung S.
2
Kumar, Subodha
2
Kwark, Young
2
Lambrecht, Anja
2
Lappas, Theodoros
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Li, Xinxin
2
Li, Xitong
2
Lin, Mingfeng
2
Lu, Xianghua
2
Ofek, Elie
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Oh, Wonseok
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Pavlou, Paul A.
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Proserpio, Davide
2
Rui, Huaxia
2
Seidmann, Abraham
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Sun, Tianshu
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Tucker, Catherine
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Venkataraman, Sriram
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Viswanathan, Siva
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Wang, Xin
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Information systems research : ISR
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Electronic commerce research and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Zhou, W. and Duan, W. (2012). How Does the Distribution of Word-of-Mouth across Websites Affect Online Retail Sales? Proceedings of the Eleventh Workshop on E-business of International Conference on Information Systems (WeB), Orlando, FL
1
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ECONIS (ZBW)
7
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1
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
3
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
4
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
5
Words matter! : toward a prosocial call-to-action for online referral : evidence from two field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Golden, Joseph M.
;
Sun, Tianshu
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012242415
Saved in:
6
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
7
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
Saved in:
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