Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Year of publication: |
2021
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Authors: | Jung, Jaehwuen ; Bapna, Ravi ; Gupta, Alok ; Sen, Soumya |
Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 38.2021, 1, p. 59-81
|
Subject: | eWOM | mechanism design | online incentives | online referrals | referral incentives | Social contagion | viral marketing | Virales Marketing | Viral marketing | Anreiz | Incentives | Experiment | Online-Marketing | Internet marketing | Leistungsanreiz | Performance incentive | Online-Handel | Online retailing | Feldforschung | Field research | Social Web | Social web | Mechanismus-Design-Theorie | Mechanism design |
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