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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Campbell, Colin L."
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Campbell, Colin L.
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Let's make a "deal" : how deal collectives coproduce unintended value from sales
promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
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