Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Year of publication: |
2019
|
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Authors: | Campbell, Colin L. ; Schau, Hope Jensen |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 6, p. 43-60
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Subject: | deals | micro-resistance network | promotions | subversive shopper feelings | unintended value | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
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