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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitszufriedenheit"
~subject:"Digitale Plattform"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Subject
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Arbeitszufriedenheit
Digitale Plattform
Werbewirkung
Viral marketing
118
Virales Marketing
118
Consumer behaviour
64
Konsumentenverhalten
64
Social Web
61
Social web
61
Internet marketing
53
Online-Marketing
53
Online retailing
36
Online-Handel
36
word of mouth
17
E-commerce
15
Electronic Commerce
15
Internet
14
online reviews
14
social media
14
Beziehungsmarketing
11
Relationship marketing
11
Social network
11
Soziales Netzwerk
11
Brand management
8
Markenführung
8
Personalisierung
8
Personalization
8
user-generated content
8
Advertising effects
7
Digital platform
7
Social relations
7
Soziale Beziehungen
7
Data Mining
6
Data mining
6
Experiment
6
Productivity
6
Produktivität
6
electronic commerce
6
Brand image
5
Customer integration
5
Customer satisfaction
5
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Undetermined
13
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Article
15
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Article in journal
15
Aufsatz in Zeitschrift
15
Language
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English
15
Author
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Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Brooks, Gillian
1
Chen, Cheng
1
Chen, Jie
1
Cohen, Maxime C.
1
Connan Guesquière, Chantal
1
Dost, Florian
1
Fan, Wenjian
1
Feng, Yue
1
Fernández-Loría, Carlos
1
Fowler, Kendra
1
Ghasemkhani, Hossein
1
Ghose, Anindya
1
Haenlein, Michael
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Jinghua
1
Huang, Lihua
1
Hughes, Christian
1
Kannan, Karthik
1
Khern-am-nuai, Warut
1
Khurana, Sandeep
1
Kokkodis, Marios
1
Kumar, Anuj
1
Kumar, Subodha
1
Kummer, Michael E.
1
Lappas, Theodoros
1
Li, Beibei
1
Libai, Barak
1
Liu, Zunli
1
Lu, Xianghua
1
Nian, Tingting
1
Phieler, Ulrike
1
Qiu, Liangfei
1
Saenger, Christina
1
Simon, Françoise
1
Slivko, Olga
1
Smith, Michael D.
1
Song, Tingting
1
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Published in...
All
Information systems research : ISR
Journal of marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
12
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing and consumer services
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of management information systems : JMIS
7
Tourism management : research, policies, practice
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Electronic commerce research
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Cogent business & management
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international consumer marketing
3
Journal of internet commerce
3
Journal of marketing theory and practice
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Business horizons
2
CESifo working papers
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Faculty & research / Insead : working paper series
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production economics
2
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ECONIS (ZBW)
15
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15
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1
Evolution of referrals over customers' life cycle : evidence from a ride-sharing platform
Fernández-Loría, Carlos
;
Cohen, Maxime C.
;
Ghose, Anindya
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10014325155
Saved in:
2
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
3
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
4
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
5
Unemployment and digital public goods contribution
Kummer, Michael E.
;
Slivko, Olga
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 801-819
Persistent link: https://www.econbiz.de/10012298126
Saved in:
6
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
7
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
8
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
9
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
10
When a doctor knows, it shows : an empirical analysis of doctors' responses in a Q&A forum of an online healthcare portal
Khurana, Sandeep
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 872-891
Persistent link: https://www.econbiz.de/10012118896
Saved in:
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