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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitszufriedenheit"
~subject:"Werbewirkung"
~subject:"electronic commerce"
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Search: subject_exact:"Viral marketing"
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Arbeitszufriedenheit
Werbewirkung
electronic commerce
Viral marketing
115
Virales Marketing
115
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
58
Social web
58
Internet marketing
50
Online-Marketing
50
Online retailing
34
Online-Handel
34
word of mouth
17
E-commerce
15
Electronic Commerce
15
Internet
14
online reviews
13
social media
12
Beziehungsmarketing
11
Relationship marketing
11
Social network
11
Soziales Netzwerk
11
Brand management
8
Markenführung
8
Personalisierung
8
Personalization
8
Advertising effects
7
Digital platform
7
Digitale Plattform
7
Social relations
7
Soziale Beziehungen
7
user-generated content
7
Data Mining
6
Data mining
6
Experiment
6
Productivity
6
Produktivität
6
Brand image
5
Customer integration
5
Customer satisfaction
5
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10
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Article
13
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13
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English
13
Author
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Ba, Sulin
1
Brooks, Gillian
1
Chen, Cheng
1
Chen, Jianqing
1
Chen, Jie
1
Cho, Daegon
1
Choi, Angela Aerry
1
Connan Guesquière, Chantal
1
Dost, Florian
1
Fan, Wenjian
1
Feng, Yue
1
Fowler, Kendra
1
Ghasemkhani, Hossein
1
Guo, Hong
1
Haenlein, Michael
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Lihua
1
Hughes, Christian
1
Kannan, Karthik
1
Khern-am-nuai, Warut
1
Kumar, Anuj
1
Kwark, Young
1
Libai, Barak
1
Lin, Zhijie
1
Liu, Zunli
1
Lu, Xianghua
1
Moon, Jae Yun
1
Nian, Tingting
1
Oh, Wonseok
1
Phieler, Ulrike
1
Raghunathan, Srinivasan
1
Saenger, Christina
1
Simon, Françoise
1
Swaminathan, Vanitha
1
Tan, Yong
1
Thomas, Veronica L.
1
Tossan, Vesselina
1
Wei, Junlong
1
Yabing Jiang
1
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Information systems research : ISR
Journal of marketing
Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
International journal of internet marketing and advertising : IJIMA
8
International journal of advertising : the review of marketing communications
7
Journal of business research : JBR
7
Journal of retailing and consumer services
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
International journal of hospitality management
3
Journal of management information systems : JMIS
3
Journal of retailing
3
Tourism management : research, policies, practice
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
Management information systems : mis quarterly
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
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ECONIS (ZBW)
13
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13
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1
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
2
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
3
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
4
An empirical study of free product sampling and rating bias
Lin, Zhijie
;
Zhang, Ying
;
Tan, Yong
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 260-275
Persistent link: https://www.econbiz.de/10012038223
Saved in:
5
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
8
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
9
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
10
Design of consumer review systems and product pricing
Yabing Jiang
;
Guo, Hong
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 714-730
Persistent link: https://www.econbiz.de/10011420780
Saved in:
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