When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Year of publication: |
2019
|
---|---|
Authors: | Choi, Angela Aerry ; Cho, Daegon ; Yim, Dobin ; Moon, Jae Yun ; Oh, Wonseok |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 4, p. 1164-1183
|
Subject: | electronic commerce | e-books | online previews | online reviews | econometric analyses | construal level theory | field experiment | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Elektronische Publikation | Electronic publishing | Experiment | Virales Marketing | Viral marketing | Internet |
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