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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~language:"eng"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Soziales Netzwerk"
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Communication
Customer integration
Soziales Netzwerk
Social Web
232
Social web
232
Online-Marketing
105
Internet marketing
104
Consumer behaviour
79
Konsumentenverhalten
79
Viral marketing
67
Virales Marketing
67
social media
65
Online retailing
32
Online-Handel
32
Brand management
28
Markenführung
28
Social network
27
Advertising effects
24
E-commerce
24
Electronic Commerce
24
Werbewirkung
24
Beziehungsmarketing
22
Relationship marketing
22
Digital platform
21
Digitale Plattform
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Brand image
17
Markenimage
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user-generated content
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Knowledge management
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Digitization
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Fang, Xiao
2
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2
Adomavicius, Gediminas
1
Aggarwal, Rohit
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahuja, Manju
1
Airoldi, Edoardo M.
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljukhadar, Muhammad
1
Antheunis, Marjolijn L.
1
Arriaga, Manuel
1
Bai, Xue
1
Benbasat, Izak
1
Bhattacharya, Prasanta
1
Buchanan-Oliver, Margo
1
Burmann, Christoph
1
Butler, John S.
1
Buttle, Francis A.
1
Buxmann, Peter
1
Chen, Bintong
1
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Dattab, Biplab
1
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Dewan, Sanjeev
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Dodoo, Naa Amponsah
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Faraj, Samer
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Groeger, Lars
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1
Güngör, Ayşegül Sağkaya
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Hahn, Jungpil
1
Hammick, Jinhyon Kwon
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Heimbach, Irina
1
Hinz, Oliver
1
Ho, Yi-Jen
1
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Springer Fachmedien Wiesbaden
3
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
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Information systems research : ISR
Journal of marketing communications
Research
Journal of business research : JBR
111
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
58
Journal of retailing and consumer services
39
Journal of management information systems : JMIS
31
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of business information systems : IJBIS
23
International journal of internet marketing and advertising : IJIMA
23
Electronic commerce research
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Corporate communications : an international journal
20
International journal of networking and virtual organisations : IJNVO
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Management information systems : mis quarterly
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of hospitality management
17
Journal of communication management : an international journal
17
Business horizons
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
The journal of brand management : an international journal
16
Journal of organizational computing and electronic commerce
15
Psychology & marketing
15
Electronic commerce research and applications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of technology marketing : IJTMkt
14
Journal of electronic commerce research : JECR
14
Journal of internet commerce
14
Journal of marketing management : MM
14
Tourism management : research, policies, practice
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of strategic marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
MIS quarterly
13
Technology analysis & strategic management
13
The journal of product & brand management
13
Cogent business & management
12
Computational & mathematical organization theory
12
International journal of contemporary hospitality management
12
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ECONIS (ZBW)
44
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Diversity preference-aware link recommendation for online social networks
Yin, Kexin
;
Fang, Xiao
;
Chen, Bintong
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1398-1414
Persistent link: https://www.econbiz.de/10014487303
Saved in:
3
The path to hedonic information system use addiction : a process model in the context of social networking sites
Vaghefi, Isaac
;
Negoita, Bogdan
;
Lapointe, Liette
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10014323382
Saved in:
4
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
5
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
6
Seems legit : an investigation of the assessing and sharing of unverifiable messages on online social networks
London, Jackie
;
Li, Siyuan
;
Sun, Heshan
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 978-1001
Persistent link: https://www.econbiz.de/10013373593
Saved in:
7
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
8
Understanding social research networking sites
Soeldner, Jens-Henrik
-
2021
Persistent link: https://www.econbiz.de/10012259980
Saved in:
9
Social networks, funding, and regional advantages in technology entrepreneurship : an empirical analysis
Butler, John S.
;
Garg, Rajiv
;
Stephens, Bryan
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 198-216
Persistent link: https://www.econbiz.de/10012242476
Saved in:
10
Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
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