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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Transportation research / E : an international journal"
~source:"econis"
~subject:"Consumer behaviour"
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Consumer behaviour
Preismanagement
179
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Information systems research : ISR
Journal of the Academy of Marketing Science
Transportation research / E : an international journal
Journal of revenue and pricing management
71
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing and consumer services
64
Journal of business research : JBR
56
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41
European journal of operational research : EJOR
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International journal of industrial organization
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Production and operations management : an international journal of the Production and Operations Management Society
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European journal of marketing : EJM
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NBER Working Paper
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NBER working paper series
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
The boomerang effect of zero pricing : when and why a zero price is less effective than a low price for enhancing consumer demand
Fan, Xiaomeng
;
Cai, Fengyan Cindy
;
Bodenhausen, Galen V.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 521-537
Persistent link: https://www.econbiz.de/10013199126
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
4
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
5
Joint location and pricing optimization of self-service in urban logistics considering customers' choice behavior
Zhang, Wenwei
;
Xu, Min
;
Wang, Shuaian
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-25
Persistent link: https://www.econbiz.de/10014338375
Saved in:
6
Dynamic decisions between sellers and consumers in online second-hand trading platforms : evidence from C2C transactions
Gu, Wei
;
Luo, Jing
;
Yu, Xiaoru
;
Zhang, Wenqing
;
Li, Baixun
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014419358
Saved in:
7
All external reference prices are not the same : how magnitude, source, and fairness shape payment for digital goods
Bassellier, Geneviève
;
Ramaprasad, Jui
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1761-1774
Persistent link: https://www.econbiz.de/10014487350
Saved in:
8
Impressionable or immune? : examining the influence of marquee sellers in B2B secondary market platforms for it products
Alhauli, Abdullah
;
Elmaghraby, Wedad
;
Gopal, Anandasivam
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014325023
Saved in:
9
Optimal electric vehicle subsidy and pricing decisions with consideration of EV anxiety and EV preference in green and non-green consumers
Li, Kunpeng
;
Wang, Lan
- In:
Transportation research / E : an international journal
170
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014284819
Saved in:
10
Buy now or later? : new or remanufactured? : how to attract strategic customers
Liu, Zhuojun
;
Zhang, Michael
;
Chen, Jing
;
Diallo, Claver
- In:
Transportation research / E : an international journal
172
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014302049
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