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~isPartOf:"Information systems research : ISR"
~isPartOf:"Psychology & marketing"
~subject:"Experiment"
~subject:"Preismanagement"
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Search: subject_exact:"Low-cost strategy"
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Experiment
Preismanagement
Low-cost strategy
6
Niedrigpreisstrategie
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Consumer behaviour
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amount-off discounts
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Information systems research : ISR
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ECONIS (ZBW)
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
When discounts hurt sales : the case of daily-deal markets
Cao, Zike
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 567-591
Persistent link: https://www.econbiz.de/10011929227
Saved in:
4
Discounting the international markets and the face value effect : a double-edged sword?
Lowe, Ben
;
Barnes, Bradley R.
;
Rugimbana, Robert
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 144-156
Persistent link: https://www.econbiz.de/10009510121
Saved in:
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