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~isPartOf:"Information systems research : ISR"
~person:"Gao, Guodong"
~person:"Hosanagar, Kartik"
~subject:"Konsumentenverhalten"
~subject:"e-commerce"
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Konsumentenverhalten
e-commerce
Consumer behaviour
4
E-commerce
4
Electronic Commerce
4
Online retailing
4
Online-Handel
4
Personalisierung
2
Personalization
2
electronic commerce
2
Advertising
1
Advertising effects
1
Asymmetric information
1
Asymmetrische Information
1
Confidence
1
Experiment
1
Gini coefficient
1
Information costs
1
Informationskosten
1
Internet marketing
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Online-Marketing
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Productivity
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Produktivität
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Ranking method
1
Ranking-Verfahren
1
Search theory
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Suchtheorie
1
Vertrauen
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Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
average treatment effect
1
collaborative filtering
1
consumer purchase behavior
1
consumer search and rankings
1
digital advertising
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field experiments
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information asymmetry
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marketplace fraud
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Gao, Guodong
Hosanagar, Kartik
Tan, Yong
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Adomavicius, Gediminas
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Chen, Jianqing
2
Curley, Shawn P.
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Kumar, Anuj
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Information systems research : ISR
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
4
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1
To brush or not to brush : product rankings, consumer search, and fake orders
Chen, Jin
;
Yang, Luyi
;
Hosanagar, Kartik
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 532-552
Persistent link: https://www.econbiz.de/10014323729
Saved in:
2
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
3
How do recommender systems affect sales diversity? : a cross-category investigation via randomized field experiment
Lee, Dokyun
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 239-259
Persistent link: https://www.econbiz.de/10012038222
Saved in:
4
The value of third-party assurance seals in online retailing : an empirical investigation
Özpolat, Koray
;
Gao, Guodong
;
Jank, Wolfgang
; …
- In:
Information systems research : ISR
24
(
2013
)
4
,
pp. 1100-1111
Persistent link: https://www.econbiz.de/10010228952
Saved in:
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