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~isPartOf:"Information technology and management"
~isPartOf:"International journal of business excellence : IJBEX"
~subject:"Attention"
~subject:"Consumer behaviour"
~subject:"Moving Image"
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Attention
Consumer behaviour
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Konsumentenverhalten
2
Behavioral intention
1
Brand management
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Deep learning
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Eye-tracking
1
Internet marketing
1
Markenführung
1
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Visual perception
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eye-tracking
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fixation time
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Information technology and management
International journal of business excellence : IJBEX
Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
4
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3
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of wine business research
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Industrial marketing management : the international journal for industrial and high-tech firms
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Detecting users' usage intentions for websites employing deep learning on
eye-tracking
data
Cao, Yaqin
;
Ding, Yi
;
Proctor, Robert W.
;
Duffy, Vincent G.
- In:
Information technology and management
22
(
2021
)
4
,
pp. 281-292
Persistent link: https://www.econbiz.de/10012653147
Saved in:
2
Application of
eye-tracking
in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice
Salehi, Somayeh
;
Sanayei, Ali
;
Sammaknejad, Negar
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012669030
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