Detecting users' usage intentions for websites employing deep learning on eye-tracking data
Yaqin Cao, Yi Ding, Robert W. Proctor, Vincent G. Duffy, Yu Liu, Xuefeng Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Cao, Yaqin ; Ding, Yi ; Proctor, Robert W. ; Duffy, Vincent G. ; Liu, Yu ; Zhang, Xuefeng |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 22.2021, 4, p. 281-292
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| Subject: | Behavioral intention | Deep learning | Eye-tracking | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-021-00336-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012653147