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~isPartOf:"Journal of retailing"
~subject:"Attention"
~subject:"Consumer behaviour"
~subject:"Moving Image"
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Eye-tracking
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Information technology and management
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Utilising
eye-tracking
data in retailing field research : a practical guide
Nordfält, Jens
;
Ahlbom, Carl-Philip
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 148-160
Persistent link: https://www.econbiz.de/10014527112
Saved in:
2
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
3
Detecting users' usage intentions for websites employing deep learning on
eye-tracking
data
Cao, Yaqin
;
Ding, Yi
;
Proctor, Robert W.
;
Duffy, Vincent G.
- In:
Information technology and management
22
(
2021
)
4
,
pp. 281-292
Persistent link: https://www.econbiz.de/10012653147
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