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~isPartOf:"Innovation: organization & management : IOM"
~person:"Abril Barrie, Carmen"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
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