Is product innovation as effective for private labels as it is for national brands?
Year of publication: |
2013
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Authors: | Abril Barrie, Carmen ; Martos-Partal, Mercedes |
Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Taylor & Francis, ISSN 1447-9338, ZDB-ID 2176456-6. - Vol. 15.2013, 3, p. 337-349
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Subject: | innovation | private labels | new product adoption | branding | Innovation | Markenführung | Brand management | Handelsmarke | Store brand | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenartikel | Brand | Markenimage | Brand image |
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