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~isPartOf:"Innovation: organization & management : IOM"
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How does innovativeness yield superior firm performance? : the role of marketing effectiveness
Alpay, Güven
;
Bodur, Muzaffer
;
Yılmaz, Çengiz
; …
- In:
Innovation: organization & management : IOM
14
(
2012
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009563619
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