How does innovativeness yield superior firm performance? : the role of marketing effectiveness
Year of publication: |
2012
|
---|---|
Authors: | Alpay, Güven ; Bodur, Muzaffer ; Yılmaz, Çengiz ; Büyükbalci, Pinar |
Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Taylor & Francis, ISSN 1447-9338, ZDB-ID 2176456-6. - Vol. 14.2012, 1, p. 107-128
|
Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Türkei | Turkey | 2008 |
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