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~isPartOf:"Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung"
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Marketing management
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Marketingmanagement
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Belz, Christian
4
Giger, Andreas
1
Jelden, Jörg
1
Schögel, Marcus
1
Tomczak, Torsten
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Wippermann, Peter
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Journal of business research : JBR
320
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
8
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1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Belz, Christian
;
Schögel, Marcus
;
Tomczak, Torsten
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 3-20)
.
2007
Persistent link: https://www.econbiz.de/10003506930
Saved in:
2
Neue Prinzipien für das Marketing
Belz, Christian
;
Giger, Andreas
;
Jelden, Jörg
; …
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 35-48)
.
2007
Persistent link: https://www.econbiz.de/10003506964
Saved in:
3
Innovationen aus gesellschaftlichen Entwicklungen
In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 205-232)
.
2007
Persistent link: https://www.econbiz.de/10003507270
Saved in:
4
Innovationen aus technologischen Entwicklungen : Web 2.0 und mehr
In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 233-267)
.
2007
Persistent link: https://www.econbiz.de/10003507275
Saved in:
5
Managementkonzepte und -ansätze
In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 269-324)
.
2007
Persistent link: https://www.econbiz.de/10003507280
Saved in:
6
Organisation und Spezialisierung für ein innovatives Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 363-399)
.
2007
Persistent link: https://www.econbiz.de/10003507306
Saved in:
7
Raum für Marketinginnovationen : Gestaltung des Umfelds für die Realisierung von Innovationen im Marketing
Zupancic, Dirk
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 401-421)
.
2007
Persistent link: https://www.econbiz.de/10003507311
Saved in:
8
Mehr Einfluss des Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 437-444)
.
2007
Persistent link: https://www.econbiz.de/10003507331
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