Raum für Marketinginnovationen : Gestaltung des Umfelds für die Realisierung von Innovationen im Marketing
Year of publication: |
2007
|
---|---|
Authors: | Zupancic, Dirk |
Published in: |
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung. - Wiesbaden : Gabler, ISBN 3-8349-0282-9. - 2007, p. 401-421
|
Subject: | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Unternehmensorganisation | Business organization | Unternehmenskultur | Corporate culture | Schnittstellenmanagement | Interface management |
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