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~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~isPartOf:"MOREMEDIA"
~subject:"Firm performance"
~subject:"Transnational corporation"
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Innovation in pricing : contemporary theories and best practices
MOREMEDIA
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CEO championing of pricing and the impact on firm performance
Liozu, Stephan
;
Hinterhuber, Andreas
;
Perelli, Sheri
; …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 72-102)
.
2018
Persistent link: https://www.econbiz.de/10011713246
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