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~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~person:"Hinterhuber, Andreas"
~person:"Kumar, V."
~subject:"B2B disruptions"
~subject:"Bayes-Statistik"
~subject:"Kundenwert"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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Innovation in pricing : contemporary theories and best practices
Industrial marketing management : the international journal for industrial and high-tech firms
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Creating and managing superior customer value
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
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