How a vice president of value can drive profits in B2B
Year of publication: |
2018
|
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Other Persons: | Snelgrove, Todd C. (interviewee) ; Hinterhuber, Andreas (interviewer) |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 123-136
|
Subject: | Todd C. Snelgrove | Führungspersönlichkeit | Leadership personality | Befragung | Interview | Rentabilität | Profitability | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing |
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