//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovative marketing : IM"
~isPartOf:"Journal of advertising research"
~isPartOf:"Scandinavian journal of hospitality and tourism"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Veranstaltungsmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Konsumentenverhalten
Event marketing
12
Event-Marketing
12
Consumer behaviour
7
Emotion
3
USA
3
United States
3
Advertising effects
2
Customer satisfaction
2
Events
2
Holiday behaviour
2
Kundenzufriedenheit
2
Nordeuropa
2
Northern Europe
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportveranstaltung
2
Urlaubsverhalten
2
Werbewirkung
2
satisfaction
2
Arbeitszufriedenheit
1
Beverage
1
Bibliometrics
1
Bibliometrie
1
Big event
1
Bombay
1
Brand
1
Brand image
1
Brand management
1
Confectionery
1
Consumer motivation
1
Customer service
1
Dienstleistungsqualität
1
Einzelhandel
1
Event
1
Event experience
1
Experiment
1
Facheinzelhandel
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Krishen, Anjala S.
2
LaTour, Michael S.
2
Armbrecht, John
1
Björk, Peter
1
Bui, M̃y
1
Drengner, Jan
1
Gaus, Hansjoerg
1
Grønholdt, Lars
1
Jahn, Steffen
1
Martensen, Anne
1
Prebensen, Nina K.
1
Räikkönen, Juulia
1
Scheinbaum, Angeline Close
1
Srivastava, Rajesh Kumar
1
Sundbo, Jon
1
more ...
less ...
Published in...
All
Innovative marketing : IM
Journal of advertising research
Scandinavian journal of hospitality and tourism
SpringerLink / Bücher
18
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
9
International journal of event and festival management
8
Wirtschaftswissenschaft
8
Event-Marketing : Trends und Entwicklungen
7
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of business research : JBR
6
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
6
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Events und Sport : Stand und Perspektiven der Eventforschung
4
Gabler Edition Wissenschaft
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Qualitative Marktforschung : Konzepte - Methoden - Analysen
4
Sport management review
4
Springer eBook Collection / Business and Economics
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
Eventkommunikation : Expertenerfahrung in Theorie, Recht und Praxis
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
Events und Tourismus : Stand und Perspektiven der Eventforschung
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
3
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
20 years of Nordic tourism experience research : a review andfuture research agenda
Björk, Peter
;
Prebensen, Nina K.
;
Räikkönen, Juulia
; …
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10012491798
Saved in:
2
Event quality, perceived value, satisfaction and behavioural intentions in an event context
Armbrecht, John
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10012517165
Saved in:
3
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
4
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
5
How events work : understanding consumer responses to event marketing
Martensen, Anne
;
Grønholdt, Lars
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
Saved in:
6
How experiential marketing can be used to build brands : a case study of two specialty stores
Srivastava, Rajesh Kumar
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10003801282
Saved in:
7
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->