How experiential marketing can be used to build brands : a case study of two specialty stores
Year of publication: |
2008
|
---|---|
Authors: | Srivastava, Rajesh Kumar |
Published in: |
Innovative marketing : IM. - Sumy : Business Perspectives, ISSN 1814-2427, ZDB-ID 2464187-X. - Vol. 4.2008, 2, p. 70-76
|
Subject: | Bombay | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Facheinzelhandel | Speciality shop |
-
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen, (2016)
-
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G., (2015)
-
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika, (2015)
- More ...
-
Rebuilding a global brand under crisis – case of a global brand Maggi
Srivastava, Rajesh Kumar, (2019)
-
Merger, acquisition – right move or emotional move for growth – case study of sun pharmaceutical
Srivastava, Rajesh Kumar, (2018)
-
Effectiveness of global advertisement on culture of India : an emerging market
Srivastava, Rajesh Kumar, (2010)
- More ...