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~isPartOf:"Innovative marketing : IM"
~isPartOf:"Journal of advertising research"
~isPartOf:"Scandinavian journal of hospitality and tourism"
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Search: subject_exact:"Veranstaltungsmarketing"
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Event marketing
12
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Consumer behaviour
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Krishen, Anjala S.
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Innovative marketing : IM
Journal of advertising research
Scandinavian journal of hospitality and tourism
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
8
International journal of event and festival management
7
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of business research : JBR
6
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
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Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Sport management review
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SpringerLink / Bücher
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
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European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
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Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Memorable customer experiences : a research anthology
2
Psychology & marketing
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Sport, Business and Management : an international journal ; SBM
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
7
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1
20 years of Nordic tourism experience research : a review andfuture research agenda
Björk, Peter
;
Prebensen, Nina K.
;
Räikkönen, Juulia
; …
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10012491798
Saved in:
2
Event quality, perceived value, satisfaction and behavioural intentions in an event context
Armbrecht, John
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10012517165
Saved in:
3
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
4
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
5
How events work : understanding consumer responses to event marketing
Martensen, Anne
;
Grønholdt, Lars
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
Saved in:
6
How experiential marketing can be used to build brands : a case study of two specialty stores
Srivastava, Rajesh Kumar
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10003801282
Saved in:
7
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
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