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~isPartOf:"Innovative marketing : IM"
~isPartOf:"Scandinavian journal of hospitality and tourism"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
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Dienstleistungsqualität
Konsumentenverhalten
Event marketing
6
Event-Marketing
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4
Customer satisfaction
2
Emotion
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Events
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Nordeuropa
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Armbrecht, John
1
Björk, Peter
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Grønholdt, Lars
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Martensen, Anne
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Prebensen, Nina K.
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Räikkönen, Juulia
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Innovative marketing : IM
Scandinavian journal of hospitality and tourism
Journal of travel and tourism marketing
11
Journal of retailing and consumer services
10
International journal of event and festival management
9
Customer Experience : Forum Dienstleistungsmanagement
8
International journal of hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
6
Journal of business research : JBR
6
The journal of brand management : an international journal
5
Tourism management : research, policies, practice
5
International journal of sport management and marketing : IJSMM
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
SpringerLink / Bücher
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Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
The service industries journal
3
Bridging tourism theory and practice
2
European Sport management quarterly : ESMQ
2
Global journal of business research : GJBR
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of service management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Memorable customer experiences : a research anthology
2
Psychology & marketing
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ECONIS (ZBW)
4
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1
20 years of Nordic tourism experience research : a review andfuture research agenda
Björk, Peter
;
Prebensen, Nina K.
;
Räikkönen, Juulia
; …
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10012491798
Saved in:
2
Event quality, perceived value, satisfaction and behavioural intentions in an event context
Armbrecht, John
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10012517165
Saved in:
3
How events work : understanding consumer responses to event marketing
Martensen, Anne
;
Grønholdt, Lars
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
Saved in:
4
How experiential marketing can be used to build brands : a case study of two specialty stores
Srivastava, Rajesh Kumar
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10003801282
Saved in:
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