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~isPartOf:"Innovatives Markenmanagement"
~language:"eng"
~subject:"Virales Marketing"
~subject:"Web 2.0-Technologien"
~type_genre:"Thesis"
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Virales Marketing
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Beziehungsmanagement
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Hotel
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Innovatives Markenmanagement
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Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Nee, Ines
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2016
Persistent link: https://www.econbiz.de/10013457221
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