Extent:
XVIII, 235 Seiten
Illustrationen
21 cm
Series:
Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. Band 58
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: English
Thesis:
Dissertation, University of Bremen, 2016
ISBN: 978-3-658-13997-1 ; 3-658-13997-8 ; 978-3-658-13998-8
Other identifiers:
10.1007/978-3-658-13998-8 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013457221