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~isPartOf:"Institute for Prospective Technological Studies digital economy working paper"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Sridhar, Shrihari"
~subject:"Sales promotion"
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Institute for Prospective Technological Studies digital economy working paper
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
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Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
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