Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Year of publication: |
September 2016
|
---|---|
Authors: | Gopalakrishna, Srinath ; Garrett, Jason ; Mantrala, Murali K. ; Sridhar, Shrihari |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 589-602
|
Subject: | Sales contests | Sales force management | Marketing strategy | Multilevel models | Verkaufspersonal | Salespeople | Verkauf | Selling | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion |
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