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~isPartOf:"Integrated brand marketing and measuring returns"
~person:"Pepels, Werner"
~person:"Schultz, Don E."
~subject:"Aufsatzsammlung"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Integrated brand marketing and measuring returns
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Handbook of business-to-business marketing
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Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
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