Marketing communication measurement in a transformational marketplace
Year of publication: |
2010
|
---|---|
Authors: | Schultz, Don E. |
Published in: |
Integrated brand marketing and measuring returns. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-57734-3. - 2010, p. 58-93
|
Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Performance-Messung | Performance measurement | Mediennutzung | Media usage | Return on Investment | Return on investment |
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