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~isPartOf:"Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Servitization"
~subject:"Theorie"
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Search: subject_exact:"Bundling strategy"
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Servitization
Theorie
Bundling strategy
47
Leistungsbündel
47
Industrie
10
Manufacturing industries
10
Organisatorischer Wandel
10
Organizational change
10
Preismanagement
10
Pricing strategy
10
Business services
9
Unternehmensdienstleistung
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Lieferantenmanagement
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Relationship marketing
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Kindström, Daniel
2
Kowalkowski, Christian
2
Moon, Jihwan
2
Shugan, Steven M.
2
Alexandrov, Alexei
1
Bedre-Defolie, Özlem
1
Bhargava, Hemant K.
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Bikfalvi, Andreas
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Classen, Moritz
1
Crespo, Nuno Fernandes
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Derdenger, Timothy
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Dong, Yan
1
Favoretto, Camila
1
Fay, Scott
1
Friedli, Thomas
1
Fu, Lin
1
Gebauer, Heiko
1
Guedes, Maria João
1
Huikkola, Tuomas
1
Kohtamäki, Marko
1
Kumar, Nanda S.
1
Kumar, Vineet
1
Lizarelli, Fabiane Letícia
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Mao, Hongyi
1
Marcinkevicius, Gediminas
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Mendes, Glauco Henrique de Sousa
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Patel, Pankaj
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Rauleckas, Rimantas
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Sebatiani, Roberta
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Shi, Qiaoni
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Smania, Guilherme Sales
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Sun, Xiaohua
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Tunisini, Annalisa
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Vilkas, Mantas
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Xiao, Xiaohong
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Xie, Jinhong
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Zhang, Junnan
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Zhang, Yaowei
1
Zhou, Chengxu
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Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
38
International journal of production economics
28
Journal of business research : JBR
16
International journal of industrial organization
14
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
13
European journal of operational research : EJOR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Economics letters
10
Gabler Edition Wissenschaft
10
Journal of economic theory
10
Games and economic behavior
9
Research technology management : RTM
9
Discussion paper / Centre for Economic Policy Research
8
International journal of production research
8
The Rand journal of economics
8
Europäische Hochschulschriften / 5
7
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
7
Service business
7
The journal of industrial economics
7
Cowles Foundation discussion paper
6
Erfolgreich mit After Sales Services : Geschäftsstrategien für Servicemanagement und Ersatzteillogistik
6
Information economics and policy : IEP
6
International marketing review
6
Review of industrial organization : RIO
6
Springer eBook Collection / Business and Economics
6
SpringerLink / Bücher
6
The Harvard John M. Olin discussion paper series
6
Working paper / National Bureau of Economic Research, Inc.
6
Working papers / TSE : WP
6
American economic journal : a journal of the American Economic Association
5
Computers & operations research : and their applications to problems of world concern ; an international journal
5
Dienstleistungsoffensive - Wachstumschancen intelligent nutzen
5
Economic inquiry : journal of the Western Economic Association International
5
Journal of management information systems : JMIS
5
NBER Working Paper
5
NBER working paper series
5
Neue betriebswirtschaftliche Forschung : Nbf
5
CESifo working papers
4
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ECONIS (ZBW)
16
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1
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
2
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
3
The impact of servitization on manufacturing firms' market power : empirical evidence from China
Zhang, Junnan
;
Sun, Xiaohua
;
Dong, Yan
;
Fu, Lin
;
Zhang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 609-621
Persistent link: https://www.econbiz.de/10013539356
Saved in:
4
Service innovation in medical device manufacturers : does the digitalization matter?
Smania, Guilherme Sales
;
Mendes, Glauco Henrique de Sousa
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 578-593
Persistent link: https://www.econbiz.de/10013165195
Saved in:
5
The interplay between product innovation and servitization : the mediating role of digitalization
Vilkas, Mantas
;
Bikfalvi, Andreas
;
Rauleckas, Rimantas
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2169-2184
Persistent link: https://www.econbiz.de/10013455393
Saved in:
6
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
7
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
8
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
9
Solution providers' strategic capabilities
Huikkola, Tuomas
;
Kohtamäki, Marko
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 752-770
Persistent link: https://www.econbiz.de/10011694223
Saved in:
10
Innovative and networked business functions : customer-driven procurement
Tunisini, Annalisa
;
Sebatiani, Roberta
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 302-311
Persistent link: https://www.econbiz.de/10011342338
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