Product line bundling : why airlines bundle high-end while hotels bundle low-end
Year of publication: |
January-February 2017
|
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Authors: | Shugan, Steven M. ; Moon, Jihwan ; Shi, Qiaoni ; Kumar, Nanda S. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 1, p. 124-139
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Subject: | product line | strategic bundling | analytic model | pricing | targeted add-ons | ancillary services | fees | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Theorie | Theory | Hotellerie | Hotel industry | Monopol | Monopoly | Fluggesellschaft | Airline | Niedrigpreisstrategie | Low-cost strategy |
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