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~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of innovation management"
~subject:"Customer integration"
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Innovation management
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of innovation management
Journal of business research : JBR
51
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Technological forecasting & social change : an international journal
15
The journal of brand management : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of technology marketing : IJTMkt
9
Journal of strategic marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Research policy : policy, management and economic studies of science, technology and innovation
9
The journal of product & brand management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
SpringerLink / Bücher
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Journal of marketing management : MM
7
Innovation: organization & management : IOM
6
International journal of hospitality management
6
Journal of engineering and technology management : JET-M
6
Journal of service management
6
Marketing intelligence & planning
6
Technology analysis & strategic management
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
The journal of business & industrial marketing
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
International journal of internet marketing and advertising : IJIMA
5
International journal of product development : IJPD
5
International journal of technology management : IJTM
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of management information systems : JMIS
5
Journal of marketing theory and practice
5
Journal of open innovation : technology, market, and complexity
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service theory and practice : JSTP
5
Journal of travel and tourism marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
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1
Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
International journal of innovation management
24
(
2020
)
3
,
pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
Saved in:
2
All for the money? : the limits of monetary rewards in innovation contests with users
Ihl, Christoph
;
Vossen, Alexander
;
Piller, Frank T.
- In:
International journal of innovation management
23
(
2019
)
2
,
pp. 1950014-1-27
Persistent link: https://www.econbiz.de/10012009043
Saved in:
3
A contemporary and systematic literature review of user-centric innovation : a consumer perspective
Gamble, Jordan Robert
;
Brennan, Michael
;
McAdam, Rodney
- In:
International journal of innovation management
20
(
2016
)
1
,
pp. 1650011-1-45
Persistent link: https://www.econbiz.de/10011472836
Saved in:
4
Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana
;
Antorini, Yun Mi
;
Jensen, Morten Berg
- In:
International journal of innovation management
20
(
2016
)
6
,
pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
Saved in:
5
Opening up the innovation process : outside-in involvement of innovative users and established firms' innovation performance
Arvanitis, Spyridon
;
Fuchs, Barbara
;
Wörter, Martin
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011309415
Saved in:
6
User-centric innovations in new product development - systematic identification of lead user harnessing interactive and collaborative online-tools
Bilgram, Volker
;
Brem, Alexander
;
Voigt, Kai-Ingo
- In:
International journal of innovation management
12
(
2008
)
3
,
pp. 419-458
Persistent link: https://www.econbiz.de/10003773695
Saved in:
7
Collaborated Marketing : die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten ; Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2008
Persistent link: https://www.econbiz.de/10003762118
Saved in:
8
Collaborated Marketing: die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten : Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2007
Persistent link: https://www.econbiz.de/10003565777
Saved in:
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