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~isPartOf:"Intereconomics : review of European economic policy"
~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
~subject:"Social media"
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Relationship marketing
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Welt
867
World
867
Entwicklungsländer
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543
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455
Social web
455
Consumer behaviour
332
Konsumentenverhalten
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Filieri, Raffaele
5
Veloutsou, Cleopatra
5
Harrigan, Paul
4
Black, Iain
3
Donthu, Naveen
3
Kim, Juran
3
Mahr, Dominik
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Intereconomics : review of European economic policy
Journal of business research : JBR
Journal of retailing and consumer services
125
Technological forecasting & social change : an international journal
83
Tourism management : research, policies, practice
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Industrial marketing management : the international journal for industrial and high-tech firms
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
The journal of product & brand management
49
Business horizons
48
International journal of internet marketing and advertising : IJIMA
43
International journal of hospitality management
35
The journal of brand management : an international journal
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Corporate communications : an international journal
29
Journal of strategic marketing
29
Marketing intelligence & planning
27
The journal of services marketing
27
International journal of contemporary hospitality management
26
Journal of internet commerce
26
Journal of electronic commerce research : JECR
25
The journal of business & industrial marketing
25
International journal of electronic marketing and retailing : IJEMR
24
Asia Pacific journal of marketing and logistics
22
Electronic commerce research
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European journal of marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of e-business research : an official publication of the Information Resources Management Association
21
Journal of promotion management : innovations in planning and applied research
20
Journal of travel and tourism marketing
20
International journal of business information systems : IJBIS
19
Journal of marketing communications
19
Journal of service management
19
Cogent business & management
18
International journal of electronic customer relationship management : IJECRM
18
Journal of communication management : an international journal
18
Journal of the Academy of Marketing Science
18
Journal of business ethics : JOBE
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Sport management review
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Tourism management perspectives : TMP
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ECONIS (ZBW)
193
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193
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1
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
2
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
7
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
8
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
9
Social mood and M&A performance : an empirical investigation enhanced by multimodal analytics
Wang, Qiping
;
Lau, Raymond Yiu Keung
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549669
Saved in:
10
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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